It’s easy to lose count of the amount of fragrances Donna Karen launches in a year however her latest one called pureDKNY most certainly stands out from the rest thanks to the story behind it.

We were pleasantly surprised by this fragrance; a subtle girly scent with a mature twist… its main ingredient, a “drop of vanilla in water” accord gives the fragrance a lovely sweetness to it. pureDKNY have teamed up with an organisation called CARE a leading humanitarian association aiming to fight global poverty, and supporting women of Uganda where the prime ingredient is sourced.

The pureDKNY video shows what’s happening behind the scenes!

Additional notes include dew-drop petal accord, lotus flower, bulgarian rose, transparent jasmine, freesia, orchid, white amber and sandalwood. (100ml; £60)