We’ve just come across the F.A.B brand and love the concept. Very Soap & Glory in terms of stand-out packaging but knowing the UK ASA standard guidelines they would probably fall victim to a few slapped wrists.

Exclusive to Sephora in the United States, First Aid Beauty has a good portfolio of products ranging from their everyday cleansing essentials to formulations targeting the soothing of Eczema and Dermatitis.

We like the sound of the Detox Eye Roller charged with antioxidant boosters – our mission now is to get our hands on a sample to see whether it does what it says on the tin, our best bet is most probably EBay!