Are you a make-up horder?

Make-up expiration

According to new research from Debenhams the average British woman’s make-up bag is out of date by a worrying 4 years… ladies stop hording the goods and replace!!!

Apparently we’re using cosmetics well past their use-by date, unaware that products can be a magnet for nasty germs which could cause damage to our health and looks.

* Debenhams quizzed 1,000 women aged 18 years to 70 years on the contents of their cosmetic bags and their understanding of the health considerations.

SHOCK HORROR…!

  • 60% of women admitted they shared make-up with friends and family, multiplying the chances of infection. 
  • 68% of women only replace make-up and skincare when they run out, however long that might take.
  • 72% of women never wash their make up sponges or brushes, even though they should do at least once a week. 
  • 81% of British women also regularly (at least once a week) go to sleep without removing make up.

As a result of these findings, Debenhams is exploring ways in which the ‘best before’ date of products can be better communicated to customers. Staff members are being trained to point out the importance of regularly replacing products and a ‘make up’ amnesty is planned nationwide.

Let’s start now and Spring Clean our make-up bags!!!

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