Who would have thought a tissue dress could look so good, next thing you know they’ll be on the catwalk!

Is the next step for Kleenex an eco-friendly disposal fashion range… anything is possible right?

Well, whoever thought of this is a total PR genius! Ben de Lisi has teamed up with Kleenex to design a beautiful tissue dress for Lisa Snowdon to model in.

Ben says: “My philosophy is to design clothing that encapsulates understated glamour. If you can get this right and combine it with the right material then the minute a woman puts it on, she will feel and look gorgeous.

“This is exactly what I’ve achieved with my tissue dress – I wanted to create something that would show off Lisa’s womanly figure and whilst working with tissue was an interesting challenge due to its delicate nature, its softness and strength lends itself to the dress shape and looks simply stunning on her.”

Lisa says: “I’m amazed at what Ben has created, if feels so soft against my skin, I could be wearing silk or velvet.  Getting up at 5am each day and working as a radio presenter, means I don’t get dressed up on a daily basis. So it’s those little everyday indulgences that can make me feel gorgeous from wearing my best underwear, a spritz of my favourite perfume, or a super soft tissue.”

Whatever you do don’t go out in the rain… not sure of paper mache as the next trend!

For behind the scenes go to: http://www.youtube.com/watch?v=5v8qar8Rr00