The Chocolate Button Company launches an organic, Fairtrade ‘Gigantic Chocolate Button’, the largest chocolate button available on the market from this Friday exclusively to Tesco stores nationwide.

Cadbury has been the nation’s favourite chocolate for many years, but with the uproar of the Kraft Foods takeover there have been increasing worries of whether the magic formula will change.

The Chocolate Button Company, a new British-owned confectionery company that is just about to launch its first product, the ‘Gigantic Chocolate Button’ (99p) – 4 times bigger than a regular giant button and hopes to corner the adult chocolate market, as a ‘treat with a conscience’ aimed at fun-loving adults who love chocolate and desire an organic lifestyle.

The Chocolate Button Company is a new confectionery brand created by award-winning branding and design entrepreneur David Rogers.

Over the last 15 years, David has worked with premium confectionery brands to create and design branding for products such as Gordon Ramsay’s Just Desserts, the relaunch of the British classic Just Brazils, Fox’s, Needlers and Tesco’s Roald Dahl’s cake range. David has also worked closely with haircare, film, drinks and automotive brands to create powerful branding to launch products to market.

The Gigantic Chocolate Button is made from organic milk chocolate and is Fairtrade certified. Complete with a cute smiley face swirled on the front in creamy white chocolate, it is a great treat for a loved one, will slide into any lunchbox and is an everyday treat for grownups who are really big kids.

If you didn’t know we at SensiChic are true chocoholics and not a day is allowed to go by without a square of chocolate… Can’t wait to taste this one!!